<p>Zac Triemert of Brickway Brewery: Zac has a Bachelor’s in Microbiology from the University of Wisconsin. A master’s degree in Brewing and Distilling from Heriot-Watt University in Edinburgh, Scotland. And, he’s the creator of, what Craft Brewing Business has dubbed, “The best promo we’ve ever seen”.</p>

Zac Triemert of Brickway Brewery: Zac has a Bachelor’s in Microbiology from the University of Wisconsin. A master’s degree in Brewing and Distilling from Heriot-Watt University in Edinburgh, Scotland. And, he’s the creator of, what Craft Brewing Business has dubbed, “The best promo we’ve ever seen”.

<p>Zac Triemert of Brickway Brewery: Zac has a Bachelor’s in Microbiology from the University of Wisconsin. A master’s degree in Brewing and Distilling from Heriot-Watt University in Edinburgh, Scotland. And, he’s the creator of, what Craft Brewing&nbsp;Business has dubbed, “The best promo we’ve ever seen”.</p>

Episode 001: Bad Beer Amnesty Week

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.

This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns, and promotions. Digging into how a problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didn’t work. And, the results produced in the marketplace.

Business

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns, and promotions. Digging into how a problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didn’t work. And, the results produced in the marketplace.

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Episode 001: Bad Beer Amnesty Week

Episode 001: Bad Beer Amnesty Week