On the very first episode of In Conversation With…I talked to the founders of US-via India fan engagement company Fanisko, Aravind Sampath and Sathish Chittibabu.

Fanisko is a fan engagement and analytics company that helps an assortment of clubs and brands with digital transformation projects that focus in on driving fan experiences. They design data-driven campaigns, interactive experiences such as games and mixed reality tools as well as helping with sponsor activations.

In this episode we talked about this and more:

- Fanisko's tech stack;

- The casual vs the digitally-savvy fan; so how does the digitally-savvy person get ushered into being a fanatical fan?;

- As fans of teams can be fragmented and siloed, I queried how Fanisko helps clubs and clients understand their fans on a deeper level;

- The working relationship, and dynamics, between co-founders.