This episode is the real starting point.

Phil shares how See It Clean began — from being furloughed during COVID and searching for a recession-proof business, to buying a van, landing the first customer, and quickly realising the job was harder than it looked online.

He walks through the early mistakes, the first winter panic, merging with Josh, and the simple decisions that helped the business move forward — including why putting prices on the website became a turning point.

There's no strategy breakdown in this episode. Just the real story of how it started and the foundations everything else was built on.

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