Outstanding Women Speakers is pleased to present The X-Pert Files, a podcast profiling the best women speakers in North America and around the world. In this inaugural episode, Carolyn Parks, President of Outstanding Women Speakers, interviews Leesa Barnes, Podcasting Expert and Internet Maverick, who talks about why podcasting is an important tool in any online marketing strategy. Click the Arrow Below to Listen Other Ways to Listen Download the MP3 Subscribe to the Feed Episode Notes 00:28 Introduction of Leesa Barnes, Podcasting Expert 01:20 What is podcasting and why podcasting is growing 02:35 The podcast listening audience, who are they? 03:30 Podcasting did in 6-months what this industry couldn't do in 50-years 05:20 The expense of podcasting 06:10 Podcasting statistics cast doubt (and hope) 07:15 How audio can help you become an expert in your field 08:50 Podcasting Case Study - Carson Daley 10:00 What you really need to start podcasting 11:16 Podcasting Case Study - IBM 12:24 Podcasting Case Study - Dunlop Tires 13:06 Podcasting Case Study - Whirlpool Episode Resources Outstanding Women Speakers Leesa Barnes' Speaker Profile Episode Credits Voice Intro by Carolyn Parks Music by Bob Hughes Inside Decision