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Episode 001 (Part 1): The Golden Age of Advertising (Part 1) (Guest: Lawrence Chan, Chief Experience Officer, BAC Education Group)
This is Episode 1.
Our first episode will be a two-part series.
For our inaugural episode, my guest is Lawrence Chan.
Lawrence Chan is the Chief Experience Officer at the Brickfields Asia College Education Group.
Lawrence is an advertising, marketing and branding expert with over 30 years’ experience. Early in his career, he was selected to join Ogilvy & Mather’s management training programme, where he graduated top of the class.
Lawrence rose through the ranks, gaining experience as a copywriter, creative group head, creative director, brand consulting director and CEO in advertising/branding agencies like Lowe Lintas, FCB, Grey Worldwide, Inter-Pacific Communications to name a few.
After 20 years in advertising and marketing, Lawrence branched into branding and brand consulting. He has led rebranding and brand development assignments for Bank Niaga Indonesia, Guthrie Property Holdings, Bank Islam, Putrajaya Holdings, OCBC Islamic Bank, Sime Darby Property and Malton Berhad.
During his years in advertising and branding, Lawrence was actively teaching as an adjunct lecturer in IACT College.
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By Winston LimThis is Episode 1.
Our first episode will be a two-part series.
For our inaugural episode, my guest is Lawrence Chan.
Lawrence Chan is the Chief Experience Officer at the Brickfields Asia College Education Group.
Lawrence is an advertising, marketing and branding expert with over 30 years’ experience. Early in his career, he was selected to join Ogilvy & Mather’s management training programme, where he graduated top of the class.
Lawrence rose through the ranks, gaining experience as a copywriter, creative group head, creative director, brand consulting director and CEO in advertising/branding agencies like Lowe Lintas, FCB, Grey Worldwide, Inter-Pacific Communications to name a few.
After 20 years in advertising and marketing, Lawrence branched into branding and brand consulting. He has led rebranding and brand development assignments for Bank Niaga Indonesia, Guthrie Property Holdings, Bank Islam, Putrajaya Holdings, OCBC Islamic Bank, Sime Darby Property and Malton Berhad.
During his years in advertising and branding, Lawrence was actively teaching as an adjunct lecturer in IACT College.