Everyone talks about "brands" and "branding" but what exactly is a brand? In this their first episode, Jim and Jason set out to define the term, and introduce a conceptual framework for thinking about and managing a brand.

Episode 001: So What’s a Brand Anyway?

A lot goes into creating and managing a successful brand.&nbsp;Each week Jim Beatty and Jason Caldeira, owners of the Midwest-based branding and design collective Nerve, take up matters of branding and brand development, discussing trends and best practices with brand managers in a range of industries.&nbsp;&nbsp;Whether you're an entrepreneur looking for tips on brand design, a brand manager wanting to stay up-to-date on current industry thinking, or an old branding hand who just likes talking shop, you'll enjoy&nbsp;Talk to the Brand's informative and entertaining discussions.

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A lot goes into creating and managing a successful brand. Each week Jim Beatty and Jason Caldeira, owners of the Midwest-based branding and design collective Nerve, take up matters of branding and brand development, discussing trends and best practices with brand managers in a range of industries.  Whether you're an entrepreneur looking for tips on brand design, a brand manager wanting to stay up-to-date on current industry thinking, or an old branding hand who just likes talking shop, you'll enjoy Talk to the Brand's informative and entertaining discussions.

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Episode 001: So What’s a Brand Anyway?

Episode 001: So What’s a Brand Anyway?