Episode Overview

In this inaugural episode of The Inside Edge, Maeve dives deep into the power of diagnostic assessments and data-driven lead classification. Recording from a plane to Poland (with Bruce Springsteen as her soundtrack), she shares how one client identified 83 high-ticket prospects worth $605,000 in potential revenue – with zero guesswork involved.

This episode is for you if:

• You're sending the same weekly email to everyone on your list
• You're questioning your deliverability when getting crickets on campaigns
• People aren't buying your courses and group coaching like they used to
• You're ready to stop flying blind and start leveraging data intelligence

Key Takeaways

The $605K Sales Game Plan

How one client used diagnostic assessment data to identify her hottest 83 leads, creating a focused sales strategy for the month with massive revenue potential.

Data = Power

Why most experts are flying blind without proper lead segmentation and how diagnostic intelligence separates thought leaders from everyone else.

Lead Qualification vs. Lead Classification

The critical distinction between understanding what prospects want (qualification) and determining their value to your business (classification: Tier 1, 2, or 3).

The Rich Niche Strategy

How to identify and speak only to prospects who can actually invest, rather than wasting energy on tire-kickers.

The 7-Step Diagnostic Assessment Framework

Step 1: Diagnostic Design

• Begin with the end in mind
• Map your core offer, problem, solution, and target market
• Define your unique mechanism and investment level

Step 2: Client Engine

• Create your conversion process flow
• Design the journey from landing page to purchase

Step 3: Scorecraft

• Define outcome definitions for each segment
• Set scoring criteria and thresholds
• Establish tier boundaries (1, 2, 3)

Step 4: Results Engine

• Build bespoke results pages
• Create personalized follow-up sequences
• Show prospects you have their exact solution

Step 5: Click Catalyst

• Craft compelling hooks and value propositions
• Drive traffic to start assessments
• Remember: no leads = no data

Step 6: Question Architecture

• Design diagnostic and non-diagnostic questions
• Ensure each question feeds into final diagnosis
• Balance qualification and classification goals

Step 7: Profit Path

• Create segment-specific follow-up sequences
• Design bespoke invitations and applications
• Implement true personalization at scale

Industry Insights

The Shift in Buyer Behavior

• Courses and group coaching aren't converting like before
• People want personal attention and fast results
• Long, drawn-out processes are losing appeal

The VIP Day Opportunity

• Why VIP days are selling "left, right and centre"
• $10K for one day vs. months of group coaching
• Work only with 5-star clients

The 10K Day System

Created with energetics advisor Kasia Rutkowiak in Poland - a VIP day combining strategy, tactics, and energetic shifts to command $10K+ per VIP day.

How to Apply:

• Click here
• Send DM with "VIP" on any platform
• Only 3 spots available - expected to fill quickly

Done-For-You Assessments

Apply for a custom diagnostic assessment build.

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• Take the Impact Score Assessment

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Your Assessment Data Is Your Competitive Moat - Turn Every Lead Into Strategic Intelligence

Connect with me on Social:

• YouTube
• Instagram
• LinkedIn
• Facebook
• Newsletter
• Website
• Take the Impact Score Assessment
• Apply to work with Maeve