In this first episode of ‘But Why, A Design Podcast’, hosts Eugene Hooks and Stirling Fletcher explore the question of - Why do we design?

Drawing from frameworks, philosophy, lived experience and a few unexpected tangents, we unpack the forces that drive designers and non-designers alike to shape the world around them. From primal instincts of shelter and survival to modern challenges of ego, commercialisation and planned obsolescence, this episode explores how design began with human progress, lost its way in some areas, and is now being re-examined with a renewed sense of responsibility.

Along the way we discuss:

- What AI thinks design is for

- How Maslow’s hierarchy shows up in design evolution

- The tension between intent and commercial reality

- Empathy as a design tool

- Design as instinct versus design as profession

- When design solves problems and when it creates them

This conversation sets the foundation for everything that comes next. Thank you for joining us on this journey.

Keep questioning, keep exploring, and most importantly… keep asking, But Why?

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