At this year's Palm Springs Photo Festival Workbook Regional Rep, Heidi Goverman, took to the stage and invited some creatives to talk all things marketing for the professional photographer.

Listen in as Heidi talks shop with Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art and Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane.

On this episode of Workbook Radio, we're getting a behind the scenes look at how creatives pitch ideas to clients, and how using your work in the pitch might be to your benefit. Also, Glen suggests a new approach to how photographers can create their treatments.