I interview Jon LoDuca in this episode to discuss his company, Playbook Builder. We talk about how he moved from service provider to software provider and how that allowed him to grow beyond his previous capacity. He discusses the importance of building experience into the daily habits of the user as a way of solidifying the value of the software.

Jon is founder of Playbook Builder a skill accelerator software that helps companies capture and leverage their team’s best practices, insights, and knowledge so they can SCALE. He’s been featured as a technology and business leader in Forbes, The Wall St. Journal, Advisor Today and dozens of trade publications. Jon is the author of The Thought Leader, a contributing writer for Capterra, and a sought-after speaker with engagements at MDRT, TEDx, AALU, TechAssure, Lincoln Financial, Marshberry, NAIFA, and several regional organizations nationwide.