<div class="def"> <p>if you want your business to grow, you have to know "Why am I solving this problem?" Mal talks about what's important about "Why?" and addresses how Product Concept forms the spine of everything that you do in your business.</p> <p>You - and your customers - need to know "why?", before anything else. </p> </div>

if you want your business to grow, you have to know "Why am I solving this problem?" Mal talks about what's important about "Why?" and addresses how Product Concept forms the spine of everything that you do in your business. You - and your customers - need to know "why?", before anything else.

 <p>if you want your business to grow, you have to know "Why am I solving this problem?" Mal talks about what's important about "Why?" and addresses how Product Concept forms the spine of everything that you do in your business.</p> <p>You - and your customers - need to know "why?", before anything else.&nbsp;</p> 

Episode 002 - Product Concept

Driving growth in SMEs is hard - and getting harder. Mal McCallion, veteran of startups including Zoopla and Primelocation, has spent decades studying SME growth. Join him for the Business Growth Execution podcast, where you'll find strategies that you can use TODAY to improve the growth of your SME.

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Episode 002 - Product Concept

Episode 002 - Product Concept