Well hey everybody! This week we talk about "Framing" - but not the construction type. In the context of Behavioral Economics, framing refers to the different ways information is presented in order to influence consumer behavior, even when the underlying facts remain the same. The core of framing involves highlighting certain aspects of information while downplaying others. For example:

Positive frame: "The treatment has a 70% success rate"
Negative frame: "The treatment has a 30% failure rate"

In this week's episode the guys talk about the four most popular types of framing and how you can use framing in your business. Check out the chat on the platform of your choice.

Special thanks to Indicium LLC for editing this episode!