In episode three of In Conversation With... I spoke to Neil Klerck from Baseline Media.

A bit about Neil’s recent past, his former company Tifo Football was a leader in visual and graphical storytelling about the beautiful game. He subsequently sold Tifo Football to The Athletic in April 2020.

Now he’s turned his gaze on to individual sports with his new company.

Baseline Media produces visually rich, short-form content, podcasts and social media about the world of tennis. With golf to come soon.

Tennis, being an individual sport, lots of tournaments and a year-round tour does have its storytelling challenges and foibles.

We talked about:

- Storytelling; the art, the inspiration and philosophies behind his company's style.

- The challenges with tennis media, what makes tennis a very tough nut to crack in terms of storylines, reporting and cutting through the fragmented, all year-round nature of every tour.

- His company’s plans.