In 2023, He-Man and Skeletor are more present than ever in the toy aisles, and are enjoying a mass retail revival the likes of which hasn't been seen since the 80s. But this wasn't the first time Mattel tried reviving the venerable Masters of the Universe property. In this episode we talk about the promising beginning, frustrating middle, and bitter end of the first big MOTU revival, and all our memories of scouring Targets, Toys "R" Uses, and Walmarts full of endless endcaps of Skeletors and He-Men.