We're talking promotional do's and don'ts on this Episode of Workbook Radio.

At this year's Palm Springs Photo Festival Workbook Regional Rep, Heidi Goverman, took to the stage and invited some creatives to talk all things marketing for the professional photographer.

Listen in as Heidi talks shop with Brand Visionary Shawna Bigby Davis, Senior Art Producer Jessica Mirolla, Art and Print Producer Suzee Barrabee, Creative Director Glen Batkin, and Senior Photo Producer Kenneth Zane.