In this episode, FDL discusses the importance of understanding the genuine environmental impacts of products and the need to move beyond surface-level sustainability claims.

The guest, Dr. Shauhrat Chopra from City University in Hong Kong, explains the concept of Life Cycle Assessment (LCA) and its role in quantifying the environmental impacts of products, processes, and services. They discuss the various environmental impacts studied in LCA, including air quality, toxicity, ozone depletion, eutrophication, and acidification. The guest highlights the recent EU legislation against misleading environmental credentials and the role of LCA in ensuring transparency. They discuss the potential for LCA to inform marketing claims and the need for marketing departments to upskill in life cycle thinking. 

The episode is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment and decarbonisation strategies. 

For more information, check:

⁠⁠⁠⁠https://oneobe.com⁠⁠⁠⁠

⁠⁠⁠⁠https://www.linkedin.com/company/on-behalf-of-earth/⁠⁠⁠⁠

⁠⁠⁠⁠https://www.facebook.com/OBE987⁠⁠⁠⁠

⁠⁠⁠⁠https://www.instagram.com/obe__987/⁠⁠⁠⁠

⁠⁠⁠⁠https://www.youtube.com/@OBE987⁠⁠⁠⁠

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