In this episode of Step Up Your Studio, we sit down with Jamie Adams, founder of Gotta Dance in Eagle Mountain, Utah. Jamie shares her incredible 18-year journey—starting a dance studio in her basement and growing it into a thriving, state-of-the-art facility that now serves as a cultural hub for her entire community.

Whether you're just starting your studio or looking to scale, this episode offers inspiration and actionable insights on:

• What it takes to build and own your studio space
• How to stay true to your vision and values
• Creating retention and marketing magic through family-centered events
• The power of investing in your staff's growth and education
• Why a non-competitive studio model works—and how it's thriving
• Encouraging a studio culture rooted in joy, inclusion, and confidence

Jamie's story is filled with honest reflections, smart strategies, and a powerful reminder: if the dream keeps calling, it's time to take the leap.

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