Instagram is a perfect platform for business owners to promote their merchandise. High-quality photos of people (you, coaches, athletes) wearing your gear will ALWAYS be the best option, but even grabbing screenshots of your apparel and posting something is better than nothing. Remember, 60-70% of your clients will always be in the "lukewarm" sales bucket--meaning you need to consistently market your merchandise in order to capture sales. One post will capture 5-10% of your clients. So don't be surprised if you have lagging sales if you are not consistently marketing your apparel. Linktree: https://linktr.ee/login