What's it like to be one of the grandaddy brands of craft brewing — and how do you keep that brand fresh and alive in an industry that's getting more crowded by the day? This and other topics related to branding and fat bicycle tires in Episode 5 of Talk to the Brand!

Episode 005: New Belgium Brewing

A lot goes into creating and managing a successful brand.&nbsp;Each week Jim Beatty and Jason Caldeira, owners of the Midwest-based branding and design collective Nerve, take up matters of branding and brand development, discussing trends and best practices with brand managers in a range of industries.&nbsp;&nbsp;Whether you're an entrepreneur looking for tips on brand design, a brand manager wanting to stay up-to-date on current industry thinking, or an old branding hand who just likes talking shop, you'll enjoy&nbsp;Talk to the Brand's informative and entertaining discussions.

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A lot goes into creating and managing a successful brand. Each week Jim Beatty and Jason Caldeira, owners of the Midwest-based branding and design collective Nerve, take up matters of branding and brand development, discussing trends and best practices with brand managers in a range of industries.  Whether you're an entrepreneur looking for tips on brand design, a brand manager wanting to stay up-to-date on current industry thinking, or an old branding hand who just likes talking shop, you'll enjoy Talk to the Brand's informative and entertaining discussions.

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Episode 005: New Belgium Brewing

Episode 005: New Belgium Brewing