In this episode of Beyond the Shears, Crystal Lee is joined by Adam Kavalauskas from The Gratzi as they discuss the critical role an online presence plays in the success of small businesses, especially in the pet grooming industry. They dive into the importance of having a professional, user-friendly website that reflects your brand and services. Adam explains how SEO (Search Engine Optimization) and Google ranking can directly impact your visibility to potential customers, and how optimizing your website can help you stand out in a competitive market. Whether you’re just starting out or looking to refine your digital strategy, this episode provides essential tips on leveraging the web to grow your grooming business and attract more clients.