Key Takeaways:

A vision statement defines what the organization is working towards and why.

A mission statement defines how the organization is going to get there and is made up of three components:

- The impact the organization will have.

- The audience the organization wishes to impact.

- The one to three actions the organization will take to have an impact on its audience.

Values represent who you are as an organization and are used to make organizational decisions.

Strategic themes and results are medium-term goals and the outcomes the organization wants to see when those goals are accomplished.