Most conversations about quality concerning wine and spirits rely heavily on personal preference and stylistic choice, but when it comes to Tequila these discussions become troublesome. Because so many Tequila drinkers today still don't know about "the big lie," exchanges on social media can become emotional and even personal in the face of the truth. Advocates of non-additive Tequilas have a simple message: don't shoot the messenger! The Tequila Collective's Robert Gerard joins us to discuss his experiences on Instagram and other platforms.