In this episode we look at one of the things photographers struggle most with when it comes to marketing – how to write about your service and yourself effectively.

Most photographers fall into the trap of saying…

“Well, no-one reads anything these days anyway, so it doesn’t matter if I don’t write anything”

or

“If my photographs are good enough then they’ll sell themselves. If people like them they’ll get in touch.”

Sadly these are big mistakes.

The words you use on your photography website and in your marketing are critical.

After all, TV adverts aren’t silent. They have words. When you try to attract a member of the opposite sex you don’t just stand there and look sexy – you have to SAY something at some point!

I’m sure there are lots of talented photographers in your area so lovely photographs aren’t enough.

Your website copy has to do much more than that.

Your website needs to get visitors to:

Feel like they know you and like you

Trust you

Relate to you (ie. they feel you have the same views as them)

Understand why they should choose you

Take the next step

There’s a lot of ways you can do this. Let me explain how…

Here’s what you’re going to discover in this episode.

How Mari is booking clients simply by talking with people (and how she could be booking even more)!

How to grow your Facebook following

Why you should get your website live as soon as possible, even if you’re not happy with it

Why relying on your photographs to sell themselves is a mistake

The questions your website visitors are asking themselves

How to get website visitors to like and trust you

How to get website visitors to connect with you and your brand

How to get website visitors to choose you

What I bring to every wedding to make the group photographs fun

Why you need a video AND the written word on your website

The benefits of using a video where you’re talking to the camera

Why your website MUST repel some of the visitors

Why you can’t appeal to everyone and shouldn’t try

Why you should have a photograph on your About Page

Why your website copy shouldn’t be vague or vanilla

Why almost everything you write on your website should be expressed in a way that shows how the client will benefit

Examples of how you can turn almost anything into a benefit that your website visitors will value

The only situations where it’s ok to have prices on your website

The reason it’s a mistake to have pricing details on your website

How you can use Facebook to get lots of enquiries despite having higher than average prices

Why people generally invest 2-3 times more with me than they expect, without me doing anything pushy.

My website pricing strategies that enable me to get enquiries without having to have low prices

How I gradually reveal my prices to clients without scaring them off

Why I always have an in-person consultation with my family portrait clients

Why I love ProSelect’s portrait presentation software

How to structure your website pages

Why it’s important to have a ‘behind the scenes’ video

Ideas for differentiating your photography business

Premium content for Get Pro Photo Club Members

How to effectively articulate your brand and inherent personal strengths on your website

Why you should have a photograph of your family at a decent size framed and on the wall of your home; and then a photograph of the room showing that portrait on your website

How to understand the doubts, fears and questions a website visitor will have; and how your service specific servic...