Key Takeaways:

There are two sides to everything: a strength can also be a weakness and vice versa; a threat can also be an opportunity and vice versa.

Use PESTLE to help you think through the factors that can present opportunities and threats to your organization.

Don’t be afraid to ask for an outside opinion on your organization’s strengths and weaknesses. The opinion may not be completely correct but there may be a nugget of truth that you can use to improve on your weaknesses. You may also be pleasantly surprised at what others think you do well!

The people in your organization and the organization’s culture are often big factors in an organization’s success.