I greatly enjoyed speaking with Bob Roden of Utmost Travel. In thinking about having a sufficient 'why' to carry on when times get tough, I think about Bob and the passion he has for his business and what it means to him. We spoke about the difficulties of owning a travel business during the COVID-19 excitement and his why shines throughout the conversation.

Find Bob's interviews with travel industry leaders on his YouTube channel: 

https://www.youtube.com/channel/UCDDXWSWu-FYKONzA22Y1i7w

Visit the Utmost Travel website at:

https://www.utmosttravel.com/