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Episode #007 - Burkhard Kieker (Visit Berlin), sporting event tourism, Best Western-IBM Watson summer campaign
In this episode, we speak with Visit Berlin CEO, Burkhard Keiker, about how a mega destination like Berlin stays connected to its identity, the potential for a lasting tourism legacy from sporting events like the FIFA World Cup and Best Western's artificially intelligent chatbot campaign with IBM Watson.
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By The DestinationistsIn this episode, we speak with Visit Berlin CEO, Burkhard Keiker, about how a mega destination like Berlin stays connected to its identity, the potential for a lasting tourism legacy from sporting events like the FIFA World Cup and Best Western's artificially intelligent chatbot campaign with IBM Watson.