This episode of the show focuses on the unique challenges and opportunities of the enterprise sale. Gregory Giagnocavo, founder of Ratefinity, talks about how they identified an opportunity in telcom and have leveraged it. He discusses the unique lead generation and sales process associated with enterprise sales. His design principle is focused on understanding the workflow of the end user - even if that's not something the software buyer is familiar with.

Gregory has been involved in a variety of businesses as founder or co-founder for 30 years. He's developed $100M of commercial properties, founded and sold Internet and telecom ventures. His latest venture is Ratefinity a service for telecom companies.