As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts.  In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.

As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.

Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges

Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products.

Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.

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Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products. Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.

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Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges

Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges