How do you transform fear into fuel for your business? In this episode of Bridging the Divide, host Rolando Bonilla tackles the often-misunderstood world of sales. Rolando shares candid insights from his 15+ years as an entrepreneur, confronting the myth that “great ideas sell themselves” and explaining why the real differentiator between having an idea and having a business comes down to one thing: getting customers.

Explore why selling is not about being “an icky salesperson,” but about offering value, educating your market, and serving as your own best brand ambassador. Through personal stories and practical advice, discover:

• The critical role of your own network in building a sales pipeline
• Why rejection is a necessary step—often turning into opportunity when approached with resilience
• How to move past excuses and the “fear factor” that stops entrepreneurs from achieving their goals
• The importance of direct engagement and authentic conversations over passive marketing tactics

Whether you’re launching your first venture or looking to grow your existing business, this episode provides actionable strategies to overcome sales anxiety, embrace the challenge of rejection, and create genuine momentum. Tune in and learn how to bridge the gap between vision and reality—one meaningful conversation at a time.