Vito La Fata is a dad, husband, and creator and visionary at The Legacy Brand Creator and Vision in the Vineyards. Vito coaches experts, service providers, consultants and brick and mortar owners how to confidently and successfully transition into (or launch) a profitable online business in 6-12 months (or less).

Tune is as Vito shares his secrets to a successful business, and how consistency and purposeful strategy in marketing yourself can go a long way. 

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In this episode 

• [01:49] Vito La Fata shares his roles on his business ventures — how his primary role is coaching and over-all creative visionary of his businesses. 
• [03:02] The importance of delegation in business and how important it is to know the right messaging for your brand. 
• [05:15] What are the processes Vito’s team implemented for his marketing strategy? 
• [05:57]Knowing your “distinction formula” in the market and how it can help you stand out from the others. 
• [06:52] “You have to simply get the market to believe in where they should be going, what they should be doing, and how to get there. And then you’ve got that thing to overcome and to build trust.” 
• [11:36] Vito shares the core tactics he uses in his marketing strategy. 
• [14:56] Trainings, workshops, and other interactive content are the main ones Vito uses for his business. He explains how they strategize their content without exhausting their time and resources. 
• [17:35] The importance of repurposing content to save their time and maximize their existing content. 
• [21:33] How to leverage organic and paid content in growing and capturing your target audience 
• [24:55] Vito shares the processes and the systems they implement to drive traffic. 
• [27:30] “Intentionality with your content helps position your offers, which greases the wheels of the sales.” 
• [31:42] Vito believes that every entrepreneur has to be in for the long game, and as long as you’re consistent and you know where to go, success will eventually follow. 
• [35:34] Being purposeful with your business strategy prepares you for whatever hurdle you might encounter. Vito shares that being prepared comes from learning from the past the learning from the world around you. 
• [39:31] “What you want to be known for and what the result of that is in the market.” 

Resources mentioned: 

• https://www.thevisionaryplanner.com/

Connect with Vito: 

• https://www.instagram.com/vitoglafata/
• https://www.facebook.com/vito.lafata

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Shaina Weisinger is the host of Content Karate, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 007.contentkarate.com