Michael and Marcus catch up with Sam Kitching & Dan Williams, Owners and Co-Founders of WIT Fitness, a London-based training retailer and brand.  They discuss doing whatever it takes to get the job done as entrepreneurs, creating brands that consumers connect with, and pushing the envelope in the CrossFit space. 

(1:10) What is WIT?

(2:53) Whatever It Takes. 

(3:40) Evolution of WIT. 

(6:44) Experiential retail.

(8:27) Creating a destination for athletes.

(10:01) Prioritizing fitness and training. 

(12:00) Overcoming obstacles.

(14:56) Building successful partnerships.

(17:54) Leading a team. 

(20:07) Entrepreneurship.