Key Takeaways:

The stewardship perspective of the strategy map encompasses your finances, physical assets (assets you can touch), and intangible assets (assets you can’t touch such as your website and social media presence).

There are two main stewardship strategies:

- Grow your revenue by finding new donors and by increasing donations from current donors.

- Make your current revenues and assets more productive by reducing direct expenses (costs associated with running your programs) and indirect expenses (costs you would have regardless of whether you were running any programs) and by using the assets you already have more efficiently.

What are your next steps?

- List every way you receive money and every physical and intangible asset you have.

- Brainstorm ways that you can grow your revenue and increase productivity by using the ways you already receive money and the assets you already have.

- From your brainstorm ideas, decide on 3-5 objectives that directly support your beneficiary/stakeholder objectives, being careful to balance the growth and productivity approaches.