Over the last few years, the desire to drink a wine or whiskey from a special place or prized location has become so profound that's it forced the entire industry to respond. Today, there are more single vineyard wines than ever before, more single barrel whiskies being sourced and labeled from specific parts of the warehouse, and countless liquids put into bottle with a clever marketing story as to their unique "terroir," even if the products themselves are not all that special. Napa winemaking legend Steve Matthiasson joins us this episode to talk about the importance of human intervention in the production process and why our own personalities matter when it comes making something truly special.