Jay Meagher created an online performance retailer by working elbow-to-elbow with his team. He took a $17,000 line of credit and jumped in head-first with no option but to succeed. Through years of struggle and heartache Jay never quit. He persevered and assembled a team to innovate in the online performance retail space. From working through stress related chest pains, to making the decision to give up his comfortable life and become an entrepreneur Jay tells the story of what it takes to create and maintain a modern high-performance retail business.