Kim and Kevin discuss The Halo Effect, a topic suggested by Isaac Kremer of Downtown Metuchen. Investopedia.com defines The Halo Effect as "a term for a consumer's favoritism toward a line of products due to positive experiences with other products by this maker. The halo effect is correlated to brand strength and brand loyalty and contributes to brand equity." There are so many correlations between in-person markets and e-commerce; it is an important topic to discuss for any small business in today's retail landscape.

Article: The Halo Effect II: Quantifying the Impact of Omnichannel

https://www.icsc.com/thehaloeffectII

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