Episode 1 Show Notes: In our opening show, I interview Dr Marc Sansó, author of 'The Value Chain - How to effectively understand, deploy and monitor successful business models' Book Promotion Listeners to 'The Knowledge' can claim a 40% discount on 'The Value Chain' when ordered from the Gower website by using the code G15JZL40 at the checkout. This offer is available until end Dec 2016. Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive 'Great Minds' events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you're an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members' events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected]. 'The Knowledge - A Levitt Group Podcast' is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2015