A mistake often made is not understanding how a platform is being used by its audience.

You can reach the same person with Facebook or Google, but they will often be in a completely different mindset when using one over the other.

You need to adjust your strategy to the medium being used or you can be wasting your ad dollars.

Facebook especially requires a specific approach, one that your competitors are likely missing.

In this episode, John delves into how audiences use each platform and how you can tailor your approach to get maximum results from your marketing.