Today's guest is Paolo Zambrini, CEO of ENGRAM Studio, EIDO and HERE. He's an industry veteran and one of the most influential people on the Italian archviz scene. His work is very well known even beyond national borders, and he has worked for top-tier clients such as Snohetta, MVRDV and UNStudio.

Paolo is deeply passionate about how images are born. We took a deep dive into the principles of imagemaking, and we discussed how we instinctually read images and what we should prioritize when creating one.

We also discussed the notion of “storytelling” in our industry, the fashion of branding ourselves as “storytellers”, how storytelling interacts with the image reading… and why it’s not such a simple deal as “telling a story”.

More about Paolo and his companies.

ENGRAM Studio

• Website: https://www.engram.it
• Instagram: https://www.instagram.com/engram_studio
• Facebook: https://www.facebook.com/EngramStudio

EIDO

• Website: https://www.eidovisual.com/

HERE

• Website: https://h3re.it/
• Instagram: https://www.instagram.com/_hereagency/