In this conversation with Paul D’Arcy, CMO at Miro, he talks about his passion for driving growth, some of the campaigning strategies at Miro, ad memory effects on sales, and how to approach a rebrand. Hear about some fundamental frameworks, the blending of performance and brand, the many top-of-mind strategic and tactical challenges, the future with shifting ad tech, and defining and creating a category.

[01:36] Paul’s background

[02:20] Introducing our co-hosts

[04:32] Performance and brand marketing

[06:07] Fundamental frameworks

[12:14] Blending performance and brand

[17:51] Top-of-mind strategic and tactical challenges

[21:19] Technical audiences

[26:08] How do we prepare for a future less reliant on shifting ad tech?

[29:10] Miro’s ad campaigns

[38:49] The memory effects on sales

[42:53] The Dropbox story

[46:52] Category definition and creation

[49:08] Approaching a rebrand

[51:40] Paul’s nominees

LinkedIn

Twitter

Miro Website

Science of Revenue

LinkedIn - Elias Rubel, Matter Made

Twitter - Elias Rubel

Matter Made Website

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website