In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth.

And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.

In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth. And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.

Episode 011 - Are You Building an Army of Users?

The Marketing Draft podcast is all about Growth Hacking your business. Each episode presents an experiment you can attempt across your marketing and product development to identify the most effective, efficient ways to grow a business. Tune into this podcast to find the unique experiments that will uncover the paths to your success.

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Episode 011 - Are You Building an Army of Users?

Episode 011 - Are You Building an Army of Users?