http://www.authenticentrepreneur.tv Every decision you make is based on PAIN or PLEASURE. In Marketing, it is important to get someone aware of the problem and identify pain points in their life. Then you will be able to link the pain to results. Look to uncover the pain by asking the right questions. How do you create what you want out of life? TRANSFORMATION….That is Marci's WORD, TRANSFORMATION..this is her PASSION IN LIFE. Marci found her niche in the marketplace by adding on a 3rd element to a healthy body, and that was the MIND. Doing this gave her a unique offering in the marketplace.