Key Takeaways:

Targets are the results (outputs) you would like to achieve when you complete your strategic objectives.

Measures are the key inputs into achieving your targets that should be tracked regularly to indicate progress toward your targets and provide opportunities to make any corrections required to execute your strategy successfully.

Targets and measures can be measured objectively (ie., percentages or dollar figures) or subjectively (ie., comments or self-evaluations).

Initiatives are the programs, systems, and projects the organization will implement to achieve your strategic objectives.

A dashboard can be created to monitor all of the targets and measures you are tracking in one place and to help you focus on your objectives regularly.

Don’t forget to roll your strategy out to your “crew” — they should be able to see where they fit and how they can contribute to the organization’s success!