In this episode of Step Up Your Studio, Steve welcomes Michael Tasner, founder of the Parent Marketing Group and longtime supporter of businesses that serve families and children. With two daughters in dance and two decades in marketing, Michael dives deep into what it takes for dance studio owners to grow, retain students, and stand out in today's digital landscape.

He shares:

• The most effective ways to differentiate your studio in a crowded market
• Why platforms like TikTok and Reddit are underused marketing goldmines
• How to boost retention with small, personal touches
• Simple marketing math every studio should be tracking
• The importance of storytelling and emotional connection in marketing

Plus, hear a preview of the exclusive marketing sessions Michael will present at this year's Dance Teacher Web Conference in Las Vegas.

If you're a studio owner looking for fresh marketing tactics that actually work, this episode is a must-listen.