In this episode, Christopher Lochhead stops by to talk "Category Design" and how Podcasters and Entrepreneurs can become different.

Christopher is a #1 Apple Business Podcaster, #1 Amazon Marketing author, and a "Godfather of Category Design". Lochhead has been an advisor to over 50 venture-backed startups, is a venture capital limited partner and a former three-time Silicon Valley public company CMO (Vantive, Scient, Mercury Interactive), and entrepreneur. Learn more about Christopher Lochhead at https://lochhead.com/ Buy the book that will radically change your life: Play Bigger