Please listen to Episode 012 to hear the beginning of this conversation. 

• Blake Etheridge starts this part of the discussion how community creates a 360 customer view.
• If you work the community correctly, super users will start to curate and help support customers for the enterprise.
• Learn how Blake customized community reward benefits to understand what made super users motivated.
• Why did Blake flip the customer script at TI's affinity conference for invited super users.  Clue: What do you want to see and experience?
• What happens as your adjust your rewards and realize you may have over-rewarded?
• How Blake won the trust of sales and marketing teams to help him find super users in his program?