The Subscription Box Show

Episode 013 - Kevin Tighe - Beachly - Why You Need To Know Your Numbers


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Today's guest is Kevin Tighe, co-founder and CEO at Beachly.  Beachly is a subscription box company that connects people with the lifestyles that they love. Beachly delivers beach inspired apparel, accessories and lifestyle products from the industry's top brands and hottest newcomers directly to their members' doorsteps every season.

Before starting Beachly (formerly Coastal Co.) Kevin had founded WeBRAND, the Cross Coast Group , a popular college oriented blog, and served as CMO to a financial tech start-up. Kevin grew up in Washington DC and moved to Los Angeles in 2005 to attend the University of Southern California. He’s contributed articles and commentary which has been featured in online publications such as VentureBeat, Forbes.com and Mashable. He’s also been featured on the Brand On Purpose Podcast, and the Pacific Business Journal.

Beachly has partnered with Heal the Bay, Pledging to help keep fragile coasts pristine and clean. Each month, proceeds from each box fund a Heal The Bay hosted beach cleanups, as well as additional Heal The Bay coastline protection initiatives.  Beachly has recently been named finalist for Surf Shop Box Finalist for Hawaii Venture Capital Association’s Start up of the Year.

On today’s episode Kevin and I dive in all aspects of the subscription box business. Kevin shares some of the pitfalls to avoid, along with how to adjust and recover from unforeseen obstacles that can turf your business if you aren’t willing to adapt along your journey.

This episode is sponsored by Harbor Marketing Agency. Visit
harbormarketingagency.com  for get your FREE FUNNEL AUDIT, and for everything you'll need to get started on the path to growth!

The Subscription Box Show shareable Trailer
https://www.buzzsprout.com/927664/3027694-the-subscription-box-show-trailer.mp3?blob_id=10986793&download=true

One type of product/box Kevin would stay clear of: Anything that does not provide true value
Kevin's favorite subscription box: Daily Harvest and Bootay Bag
Kevin's favorite social media platform: Instagram


Links:
Kevin and Beachly:
Instagram: https://www.instagram.com/beachly/
LinkedIn: https://www.linkedin.com/in/kevinptighe/



Host Links:
The Subscription Box Show Website:
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For more, email me at [email protected]

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The Subscription Box ShowBy Eric Musick

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