The Learner's Corner with Caleb Mason

Episode 013: Social Media Strategy with Brandon Hostetler

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In this episode, Caleb and Todd interview Brandon Hostetler about social media and how organizations can use it.

Guest Links

Brandon Hostetler on Facebook

Brandon Hostetler on Twitter

Brandon Hostetler on Instagram

NewPointe Community Church on Facebook

NewPointe Community Church on Twitter

NewPointe Community Church on Instagram

NewPointe Community Church Social Media Style Guide

NewPointe Community Church Social Media Policy Commitment

Links Mentioned

Elevation Church on Facebook

Elevation Church on Twitter

Elevation Church on Instagram

North Point Community Church on Facebook

North Point Community Church on Twitter

North Point Community Church on Instagram

That Church Conference

Key Takeaways

  • Before you can have a social media strategy you have to have a vision and goals for what you want.
  • 50 / 30 / 20 Rule for Posting Content
    • 50 % of your content should be interesting or entertaining
    • 30 % of your content should be helpful information
    • 20 % of your content should be about promoting yourself
    • Tell your story, don’t tell someone else’s story.
    • Don’t express your personal opinion or beliefs on your business’s behalf.
    • Always include an image with your post.
    • The goal is to stop the scroll.
    • Everybody wants to see the behind-the-scenes.
    • Engage with your audience.
    • 5 x 5 x 5 Rule: post 5 times a week, comment and like 5 different posts a day

      • Quotes

      Tell your story, don’t tell someone else’s story. @brando_hoss @learnerspodcast Click to Tweet

      Don’t listen to respond. Listen to understand. @brando_hoss @learnerspodcast Click to Tweet

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      The Learner's Corner with Caleb MasonBy Caleb Mason
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