In this episode we are joined by DePaul Triple Demon Tom Lubinski, Product Manager at adidas. As you might expect from the competitive nature of sports, the sports apparel industry is similarly competitive. Jobs at firms are coveted by sports lovers, so high performance expectations tend to be intrinsically built into company cultures. This permeates into the everlasting chase of identifying new trends across cultures, sports, and market segments, which must be drilled down into the products Tom builds.