Today, we'll be interviewing Ishveen Anand. Ishveen is the CEO, Founder of OpenSponsorship.com, the largest marketplace connecting brands to pro athletes for marketing campaigns. Ishveen , a former sports agent, started OpenSponsorship after seeing the inefficiencies in sponsorship and understanding how technology innovation could bring a much needed change. She is a graduate of Oxford University , and is originally from Manchester, now living in New York.