Today, we'll be interviewing Travis Steffen (GetGrowFlow.com). Travis, the author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. As a growth engineer, he specializes in building products that grow themselves. In his new book, Viral Hero, Travis helps growth and product teams gain a deeper understanding of viral marketing mechanics, and how to use creative product architecture to grow their companies. Travis currently lives in Los Angeles, and serves as the CEO of GrowFlow – an industry-leading, venture-backed suite of software products for cannabis companies. He is also an investor, advisor, and/or partner in several startups and venture funds.